This is the privacy policy of AMA Partners B.V., a limited liability company (besloten vennootschap met beperkte aansprakelijkheid) incorporated under the laws of the Netherlands, registered with the trade register of the Chamber of Commerce under number 54985242, with its corporate seat in Amsterdam, the Netherlands and its registered office address at Gustav Mahlerlaan 42, 2nd floor (Building SOM 1), 1082 MC Amsterdam, the Netherlands (“AMA“).

AMA collects your personal data via this website ( (“Website“). This privacy policy is meant to advise you about the type of information that AMA collects via the Website and the purposes for which this information is being processed (“Privacy Policy“). The Privacy Policy also provides information regarding data AMA collects from third parties, unrelated to your use of the Website.

What we collect
When you visit or contact us through the Website, you may provide us with information about yourself, such as your e-mail address. Some information requested is voluntary; compulsory fields are marked clearly on the registration form. We will limit the collection and use of such information to the minimum required to deliver, develop and improve our services and perform other activities described in this Privacy Policy.

We also automatically collect information via the use of cookies, such as your IP address, browser type, the pages you visit and the time and duration of your visit.

We also may receive additional information about you from publicly available sources, third party data providers, or our affiliates. We may combine this information with other personal information we have about you, and we would only use or disclose it in the manner described in this Privacy Policy.

How we use it
If you choose to provide us with your e-mail address or other indirect personally identifiable information, we will use such information:

● to respond to your inquiry;
● to send you your login details;
● if you have requested one, to send you a trial version;
● to support and enhance our service offerings to you, usually in collaboration with our affiliates;
● in the preparation and performance of analysis and development;
● to comply with legal and/or regulatory requirements;

In some instances, we need to use the data you provide to deliver the service or product you are requesting. In other instances, we have a legitimate interest to use the data in ways that we think will also benefit you, such as when we use the data to help improve our products. As described below, under “Your rights,” you may be able to restrict our use of your data.

We store your personal data for as long as is necessary for the abovementioned purposes or for secondary purposes in line with those purposes.

How we share it
AMA observes a strict duty of confidentiality with regard to your personal information. Without your consent AMA does not share, sell, rent, lend or disclose any of the personal data you provide to us with any third party (e.g. for direct marketing purposes), except as described in this Privacy Policy, unless:
● We must do so by law because we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or
● Some of our businesses are restructured, bought or sold. In this event, your personal data may need to be transferred in order for the new or surviving entity to be able to continue to provide ongoing service to the affected customers.

AMA may transfer your personal data to a third country outside the EEA, such as the United States. If such a country does not provide an adequate level of protection for personal data, AMA will ensure that appropriate and suitable safeguards shall be in place, such as ensuring that third parties residing in such countries agree to the standard data protection clauses adopted by the European Commission.

Google Analytics
AMA uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

For your convenience, we have provided links to certain third-party websites. AMA is not responsible or liable for any processing of your personal data via these websites. If you choose to visit a third party’s site, please be aware that the third party’s privacy policy, and not AMA’s, will govern your activities and any information you disclose while visiting the third party’s site. If you share content from the Website via social media, your personal data will be visible to those visiting your personal pages on these social media websites. AMA is not responsible or liable for any processing of your personal data via such media. Please refer to the privacy and cookie policies of the relevant third-party websites/social media for information on the processing of personal data by those websites/social media and their use of cookies.

AMA has taken appropriate technical and organizational security measures in order to protect your personal data against loss, misuse, alteration and/or destruction. Although we exercise reasonable care in providing secure transmission of information and in storing information you provide us, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure. Accordingly, we cannot ensure or warrant the security of any information transmitted to us via the Internet.

Where we have given you (or where you have chosen) a password which enables you to access your account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Policy Changes
This Privacy Policy can be changed over time to comply with law or to meet our changing business requirement. The most up-to-date Privacy Policy can be found on our website. This Privacy Policy was last changed on 12 September 2018. We will inform you appropriately of any relevant changes in this Privacy Policy.

Your rights
We aim to keep information about you as accurate as possible. You have a right to know if your data is being processed and, where that is the case, access to your personal data. Also, under certain circumstances, you will have the right to rectify, erase, or restrict the processing of your personal data, and – where applicable – the right to withdraw your consent or the right to data portability. If you wish to access your personal data processed by AMA or have your personal data updated, corrected or deleted, please send your request via e-mail to or contact us on +31 (0) 20 299 6757. If you feel that your rights have been infringed, we prefer to discuss this in good faith with you. However, you may always contact the appropriate local data protection authority.

AMA is the data controller for the data processing activities described in this Privacy Policy. If you have any questions or suggestions about our privacy practices, please feel free to contact us by e-mail at